Posts Tagged Flip Video

12 “Days” of Customer Thank You Ideas that Become Gifts to Your Organization

Posted by Lisa in Customer Experience, Customer Marketing, Integrated Marketing Strategy, Social Media Marketing on December 17th, 2009

Please pardon the seasonal theme, particularly as we at CubedConsulting believe that relationship sustenance begins, continues, and hopefully never ends with creative and comprehensive ways of acknowledging your clients and receiving testimonial and reference collateral in return throughout the year, but it “tis the season”… If you can catch your breath at this time of year, we at least hope that you may have time to give some thought to the introduction of innovation to your customer reference and relationship programs using some of these ideas:

1. Send your Top 100 Clients a Flip Mino and ask them to record and upload a clip about your services and solutions.

2. Create a YouTube Channel and record holiday greetings from key customer service contact people. Film people you may not traditionally consider but have important customer contact roles.

3. Offer to exchange audio testimonials with vendors who are also clients.

4. Write a post for your corporate blog that singles out top clients and charitable activities in which they have participated or interesting accomplishments of theirs this past year. Don’t tie yourself to information that is solely related to their relationship with you: just acknowledge them.

5. Add rotating refreshed holiday greetings to your email signatures that single out indiviudals, companies, etc. with which/whom you do business. Create a template that your sales, marketing, customer organization can change out every day throughout the holidays (and then create one for the rest of the year)!

6. Announce your plans to launch a customer community blog with “insider” access to development roadmaps, key technical personnel, your CEO, etc. Offer a “room” or discussion thread that is not monitored by you.

7. Run a contest asking for videos of the funniest, non-traditional (but appropriate) use of your services and solutions and offer the winner a free pass to your next user conference.

8. Run a contest (with similar rules) offering the winner fifteen minutes of telephone access to your CEO.

9. Offer to include your clients’ corporate charity of choice and information about donation and participation in all of your January 2010 promotional collateral.

10. Assign a top client to an employee with whom they traditionally do not interact. Ask your employee to make a phone call or send an email thanking them for their business this year. This might demonstrate that your entire organization, not just their account and sales representatives, are committed to the relationship.

11. Add thank-you messages to all of your social media channels and make them personal. We expect that you may have sent our some holiday greetings, but use the global reach of SMN and the ability to personalize to extend this effort.

12. Take a breath. Give yourself and your clients a break by promising that you won’t ask them to take any more reference calls or be interviewed for a case study, press release, or anything else until next year!