Posts Tagged LinkedIn

As much as we love technology at Cubed Consulting, our mission is to help our clients develop comprehensive, appropriate, measurable, attainable, and sustainable customer relationship and marketing strategies. Although we enthusiastically Tweet, do status updates, ask to connect in Linkedin, and even create surveys in Facebook; we are ever cognizant that the selection of which e-playground we choose for our outreach and relationship-building is driven first by a clear understanding of our business goals and objectives.   We have worked for and with both small and Fortune 100 clients who have adopted an approach to social media execution without examination of their purpose or alignment with customer relationship, sales, and marketing plans and quite frankly, made a mess of things.   We spend our time helping you understand and articulate your goals first and then assist in the selection of the appropriate social media tools and measurements; posting frequency and content; and integration with other strategies, applications, and efforts.    There may be some consistent truisms to corporate social media interaction, but you will never hear “Everybody MUST have a Twitter account” from us.   You will get recommendations about specific tools after we analyze how best to meet your stated needs.   To illustrate this approach, let’s look at a very skeletal example:

Objective:  Create more corporate/brand awareness in new communities.

Tactics:

1) Traditional marketing outreach and collateral to new communities:

2) Leveraging existing or new social media outlets to establish relationships and create conversation.

a) Join New Groups in Facebook, Linkedin, etc. applications that map to new demographic profile.

b) Use Twitter Lists, hash tags, etc. to gauge and generate interest in solutions, company etc.

c) Produce audio/video/other collateral relevant to message and launch.

d) Etc.

My point is not to delineate the steps of our engagement process, but to demonstrate that the selection of tools, applications, and approach FOLLOW not DEFINE our social media decision-making.   If the objective were to gauge interest in a new solution or product, we may not advise establishing a Facebook or Linkedin presence until the research around communities of interest had determined that those were the appropriate venues.

I’m looking forward to “meeting” many of you and exchanging thoughts!

Regards,

Lisa

Related articles by Zemanta

• Is social media holding you hostage? (socialmediatoday.com)
• Its All About Relationships 10 09 (slideshare.net)
• Twitter Lists will organize the social graph (socialmediatoday.com)