Posts Tagged SAP

The following appeared in an article posted at …

http://tinyurl.com/qrmxru

“Recent research by software provider SAP UK found that over 50 per cent of respondents are looking at a number of different technology channels to increase revenue.

A similar amount also claimed that focusing on customer engagement will be the key driver to surviving the downturn. “

Like most organizations, your company is likely engaging your customers through multiple channels, formal and informal, across different departments. This can cause the customer experience to be erratic and disjointed. Remember that the customer does not view your company as a collection of individuals or siloed departments, but very likely experiences your organization that way. Great customer experience requires a company wide strategy for all customer touchpoints. Based on the findings by SAP UK, many organizations are realizing this.

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