Posts Tagged small business

Martell Homes of New Brunswick, Canada is growing their business. That’s right – a Home Builder is growing during a global recession that has been particularly hard on the construction industry. Martell Homes sold 16 units in 2007. They sold 40 in 2008 and hope for 100 in 2009. Martell uses twitter, a blog, youtube and facebook to engage with customers and gives those customers the opportunity to speak about their customer experience.

In his blog article,  Jason Falls of  socialmediaexplorer.com,  describes how Martells success is not simply due to the fact that he uses social media, but that he is using social media to tell a great customer experience story. On his website, real customers tell how Pierre Martell was very responsive to their requests and met his commitments. The messages from real customers are  very compelling and offer a powerful contrast to the contrived marketing messages found on the websites of many larger Home Builders. As Jason puts it …

“The first thing that hits you about Martell is their URL — http://www.themartellexperience.com. And, that, in essence, captures what Martell is about. Hiring them to build your house gives you an experience. “

You can read the whole article at Social Media For Small Business: Martell Home Builders

 The Martell Home Builder story is also featured as a case study at http://jfknet.com/case-studies